Knowledge
In the bustling landscape of China’s automotive revolution, one name stands out as a beacon of innovation and user-centric design: Li Auto (Lixiang,Li). Founded in 2015 by visionary entrepreneur Li Xiang, the brand has rapidly evolved into a trailblazer in the electric vehicle (EV) industry, merging cutting-edge technology with an unwavering focus on family-oriented practicality. Li’s journey, however, began long before the first Li Auto model rolled off the production line.
Li Xiang, a self-made entrepreneur with an innate passion for automobiles, first made waves in 2005 with the creation of Autohome , China’s largest online automotive platform. Under his leadership, Autohome became a go-to resource for millions of car buyers, offering transparent reviews, pricing data, and community-driven insights. This experience gave Li an unparalleled understanding of consumer needs—a foundation that would later shape Li Auto’s DNA.
By 2015, Li recognized a gap in the EV market: families sought eco-friendly vehicles without compromising on range, space, or comfort. Determined to solve this dilemma, he launched Li Auto (Lixiang, Li), a brand dedicated to creating “smart electric vehicles for families.”
Unlike pure battery-electric competitors, Li Auto pioneered the Extended-Range Electric Vehicle (EREV) technology, combining electric motors with onboard gasoline generators to eliminate range anxiety—a critical concern for Chinese families embarking on long journeys. This innovation, paired with sleek design and smart connectivity, positioned Li Auto as a leader in China’s premium EV segment.
The brand’s meteoric rise is anchored in its L-Series lineup—vehicles that blend luxury, intelligence, and versatility to redefine family mobility.
Li L6: The entry-level star of the L-Series, the L6, offers compact sophistication with a focus on urban agility. Its efficient EREV system and minimalist interior appeal to young professionals seeking a sustainable yet practical daily driver.
Li L7: Bridging affordability and premium features, the L7 is a midsize SUV celebrated for its panoramic sunroof, immersive infotainment system, and adaptive seating configurations. It has become a favorite among growing families.
Li L8: Positioned as the “ultimate family flagship,” the L8 elevates the experience with enhanced autonomous driving capabilities, a larger battery pack, and executive-class rear seating. Its dual-motor all-wheel-drive system ensures stability across diverse terrains.
Li L9: Crowned as the brand’s “Tesla Fighter,” the L9 is a full-size luxury SUV that epitomizes Li Auto’s ambition. Boasting a 5-meter body, a 15.7-inch rear entertainment screen, and Level 4 autonomous driving readiness, the L9 targets affluent buyers who refuse to compromise between sustainability and opulence.
Since its 2019 IPO on the NASDAQ, Li Auto has shattered sales records, with the L-Series models collectively delivering over 300,000 units by mid-2023. The brand’s success lies in its ability to listen: regular over-the-air (OTA) updates refine features based on user feedback, while its direct-to-consumer sales model ensures a seamless ownership experience.
Looking ahead, Li Auto aims to expand globally, with plans to enter European and Southeast Asian markets by 2025. Meanwhile, Li Xiang remains laser-focused on his original mission: “To create a mobile home that inspires happiness for every family.”
From Autohome’s digital pioneer to Li Auto’s automotive innovator, Li Xiang’s story mirrors China’s transformation into an EV powerhouse. By prioritizing real-world needs over industry conventions, Li Auto has not only built cars—it has crafted a movement. As the L-Series continues to dominate roads and hearts, the brand stands as a testament to what happens when visionary leadership meets relentless innovation.
Li Auto: Where technology serves humanity, and every journey feels like coming home.
Notes:The cars will be shipped from China within 3-7 days.