‌Xiaomi SU7 Ultra Sells Out Annual Production Capacity in 2 Hours, Shattering EV Industry Records

‌[Beijing, CN] – July 15, 2024‌ – Xiaomi Corporation’s automotive division announced today that its flagship SU7 Ultra electric sedan exhausted its entire 2024 production allocation within ‌120 minutes‌ of pre-orders going live, achieving what industry analysts call "the fastest sellout in premium EV history."

‌Record-Breaking Debut‌
The Xiaomi SU7 Ultra, positioned as a "Tesla Model S rival with Apple-level ecosystem integration," opened for reservations at 10:00 AM CST via Xiaomi’s online channels. By 12:02 PM, all 10,000 units allocated for global markets (excluding China’s domestic 50,000-unit quota) were claimed, with waitlists now extending into Q2 2025.

Key selling points driving the frenzy include:

• ‌1,200 km CLTC-rated range‌ via Xiaomi’s new 132 kWh semi-solid-state battery
• ‌2.78-second 0-100 km/h acceleration‌ (Ultra Performance variant)
• Seamless integration with Xiaomi’s HyperOS for smart device/EV interoperability
• Aggressive pricing at ¥699,999 (~$96,500 USD), undercutting rivals like Porsche Taycan Turbo by 35%

‌Market Impact & Reactions‌
Social media erupted with #SU7Ultra trending globally on X (Twitter) for 18+ hours. Tesla CEO Elon Musk tweeted "Intense competition drives progress" amid reports of Model S cancellations in China.

"Xiaomi’s leveraging its fanbase of 40M+ premium smartphone users to disrupt automotive," said Ming-Chi Kuo, TF International Securities analyst. "This validates the ‘connected ecosystem’ strategy but raises questions about production scalability."

‌Challenges Ahead‌
While celebrating the milestone, Xiaomi Auto cautioned that delivery timelines depend on supply chain stability, particularly for its next-gen batteries from CATL. R&D chief Zhang Feng noted: "We’re optimizing production to potentially double output, but quality control remains non-negotiable."

The SU7 Ultra’s success follows Xiaomi’s Q1 2024 automotive division losses of ¥1.2B ($165M), highlighting investor confidence in its long-term EV play. Pre-orders for the standard SU7 and SU7 Pro variants reportedly exceed 120,000 units since April.

Disclaimer: Xiaomi has not released official sales figures as of publication. Data sourced from supply chain leaks and third-party analytics platforms.

‌About Xiaomi Auto‌
Launched in 2023, Xiaomi’s EV division aims to deliver "human x car x home intelligence integration" under CEO Lei Jun’s $10B decade-long investment plan.